The emergence of diversification can be grounded through the business scholar Ansoff who discovered the benefits attached to the strategy. He termed it as fundamental perspective of decision-making over the business structures on expansion. The baselines behind this aspect are based on vectors on growth based on the current product-market structure of the firm. This denotes aspects such as; market penetration relating to increase on the market share through extensive market on the present or existing products, market development where the seeks new markets to replace the old, product development under which the firm may aim at developing new ...
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