The Bottom of the Pyramid (BOP) debate raises heated arguments between the supporters of the idea that multinational companies (MNC) have the capabilities to reduce poverty by strengthening the purchase power of the poor, and those who support the adverse idea that MNCs solely exploit the poor. The main proponents of this debate are C.K. Prahalad and Stuart Hart, who mitigate for the BOP theory in their study “The Fortune at the Base of their Pyramid”, and Aneel Karnani, who demounts the BOP claims in his “Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector ...
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