Life Cycle Management Analysis
In the year 2001, renowned electronics and computer giant Apple launched its much anticipated ‘breakthrough digital device’, which is an MP3 player under the brand name iPod. The gadget, which is extremely slim and fits into one's pocket, debuted at a cost of US$ 400 per unit. Some of its features according to the Apple Store included a ten-hour playtime, five gigabyte drive, a smart user interface with scroll wheel, less than ten minute CD transfer time and auto synchronize feature with iTunes. During the development and prior to the launch of the device, Apple had launched an extensive market campaign ...
