Answer Questions
1)Table 1 shows correlations of clothing retailer positioning questions to the two dimensions of a positioning map. Based on the correlations, name the two dimensions. Show the process and discuss your reasoning. Organizations make use of positioning map to help them identify a perfect position in the market with respect to their products or services. Positioning is a good way to let the organizations understand where they stand in the eyes of customers. Perceptions of customers are very important in defining the positioning of products and services. Positioning maps reveal where and how certain brands are placed in ...
