According to Nordenstreng, Christians, Glasser and Mcquail, the role of the media can be argued within the frameworks of five paradigms (qtd. in Fourie 202). The five paradigms are; Liberal-individualistic paradigm, Social responsibility paradigm, Critical Paradigm, Administrative Paradigm and lastly Cultural Negotiation Paradigm (Fourie 202). Liberal-individualistic paradigm emphasises that the pertinent role of the media is to uphold democracy. This can be achieved through fighting for individual liberty and minimal media control by the state. Social Paradigm maintains that the media should strive towards societal development in terms of information and education. In other words, this paradigm emphasises the ...
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