Krispy Kreme is a well-known company that was founded in 1933 in Paducah, Kentucky. Krispy Kreme became a regional chain in the 1940s and in 1973 there were already 94 company owned stores and 25 franchises. However after the death of Vernon Rudolf, who was one of the Krispy Kreme’s founders, the company went through several troublesome periods some of which resulted in the failures that could not be easily resolved and required demonstration of the strong leadership from the top managers. When analyzing the case study it seems that Krispy Kreme’s top managers failed to build ...
Essays on Overexpansion
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