Introduction
Images always have had their high pedestal in advertising. A picture is actually worth a thousand words when it comes to advertising. Advertisers chose to appeal on the visual senses of their target audience rather than bog them down with long text. According to Scott, visual imagery is used to command attention, stimulate curiosity, and demonstrate product features and benefits (Scott, 1994). When the product, which is neutral to the target audience, is paired with an image that elicits some kind of reaction in the intended audience, they try to draw parallels between the image shown and the product being ...
