Head and shoulders
Introduction Procter & Gamble Company has dominated the Australian hair and scalp care market. Head and Shoulders refer to a shampoo brand produced by Gamble and Procter Company in Australia. Four P’s of marketing are product, place, promotion and price. Since 1950 Head & Shoulders have satisfied the needs of customers since the shampoo eliminates dandruffs and acne. Ideally, the Procter & Gamble scientists discovered the effective ingredient, Pyrithione Zinc (Procter & Gamble Company, & Water Environment Research Foundation, 2003, p. 13). The ingredient was effective against dandruffs. Gamble and Procter utilized the ingredient in making Head and shoulder shampoo. Therefore, Head and ...
