A NIELSEN REPORT
KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:
Campaign will receive joint funding from the soft drink manufacturer
A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product Rum and ginger beer is a well known and ...
