Abstract
Shopper marketing examines how brands by implementing and integrating their particular strategies by focusing on the customers at the point of sale. Shopper market strategy directly influences the behavior of the consumer immediately he is purchasing a product. Various techniques are deployed by the company to create impressions by changing some aspects of the product such as color, packaging, size as well as language. Advertisement in the stores where these products are sold is also a technique of capturing the attention of customers. To help persuade the customers, manufacturers need to reconsider the design of their products through packaging ...
