Change4Life is a public health program, started in 2009 by the British Department of Health to promote public health and address issues of public obesity (DOH, 2009). It is, in essence, a social media organization centered around a marketing strategy meant to make eating healthy and living active lifestyles attractive for others (DOH, 2009). The target audience is British citizens of all ages, primarily children and adults of lower- to middle-class backgrounds, in order to improve dietary and exercise habits (Glasper, 2010). Particular focus is placed on pregnant women, families with young children, families at risk of weight gain and ethnic minority ...
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