The product is a sound thermostat, namely a system that mitigates the noise, coming from outside (e.g., traffic, construction works, loud conversations). The target market of the product is represented primarily by middle-aged adults, as well as senior citizens. The product will be positioned to the target market as ‘the best solution to cope with a non-stop street noise’, ‘a means to concentrate on work and not get disturbed when working’, as well as ‘the best tool for healthy sleep’. The advantage of the above positioning messages deals with emphasizing an issue (the lack of quiet environment) and offering ...
Essays on Sound AND Vibration
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