High-technology products are combination of market and technological uncertainties, they also carry competitive volatility, means a high level of threat that the same technology will be duplicated and introduced by their competitor. Challenges faced by any company while marketing High-Technology are different from traditional products. In the present paper we will discuss marketing concepts of newly launched product Apple I-Pad 2. Product Life-Cycle: The life cycle of a product has been defined in four stages. Stage one introduction, stage two growth, stage three maturity and stage four decline. When a new product is launched in the market, it falls under stage ...
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