Energy gel case:
Overview HPC is a company in the energy foods industry. Currently, the company has three arms, food, drinks, and international operations. The company sells energy drinks as well as the quick-pro energy bar. The head of business development Harry Wickler has come up with a comprehensive business plan for the introduction of energy bars in the market. However, there have been problems because not everyone agrees with his reasoning. In particular, Mark Leiter the head of the quick-pro energy bar product disagrees with Wickler’s cost calculation for the introduction of the new product as well as the cost ...
