Westjet Airlines was created based on the idea of low cost model that was already practiced by Southwest Airlines. During its startup, the company identified how attractive the opportunities in the air travel industry were. One of the attractive opportunities was the need for cheap air travel options. After a thorough research, the company realized that it could offer low cost air travel services, with a mission of providing extra-ordinary environment for flying. In this industry, the company’s critical success factors are the employees, the customers, and the logistics. Described hereunder is the industry analysis with specific consideration of Social ...
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