Management
Q.1: The book majorly talks about relationship selling and sales management. The traditional low-prices selling as a way of winning customer is no longer building long time customers for businesses. Creating value for customers is emphasized in the text as the best way to deal with competitors as opposed to the low-price selling technique. It is important to note the central theme in the text is relationship selling and not just the normal selling. The central goal for relationship selling is obtaining, building, retaining and maintaining long-term relationships with potential customers (Bosworth, n. d). Personal selling skills are another ...
