Introduction
Mad Men is an American TV series, which explores the classic days of advertising, as it was done in the sixties on Madison Avenue. It treats the business style of Sterling Cooper, a small – medium sized advertising company activating on Madison Avenue. The show also touches with humor and sarcasm the social and political specificities of that time, sometimes presenting them in an ironical light. A social aspect that the TV series emphasizes on is the gender relations. Mad Men focuses on the absurdities in gender inequalities, illustrating the “then” and “now” situation regarding this aspect. Gender relations are ...
