A marketing plan is essentially a comprehensive blueprint that provides details of an organization’s overall marketing efforts. The marketing process is critical to business strategies and is realizable through the marketing mix that enables the control of an organization’s marketing efforts (Dibb & Simkin, 2008). The function of the marketing plan is essentially two-fold; tactics and strategy. Trendy Jewelry is a modern organization that performs its strategic planning on an annual basis thereby typically covering an entire year. This paper will provide a succinct portrayal of Trendy Jewelry’s marketing plan, providing details of the company’s marketing mix strategy. The ...
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