Price discrimination refers to a business practice which involves selling of similar or near similar products to consumers at different prices during a certain period (Stole and Lars 2221). There are two main motives why businesses engage in the practice. Firstly, the business may be aiming at becoming a monopoly in the said market segment. In this case, the business could sell certain highly priced goods at a low price to a certain market segment that the business wishes to control. The second and the main reason why businesses engage in price discrimination is to take advantage of consumer ...
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