Executive Summary
An in-depth analysis of the New Zealand’s auto industry reflects that establishment of an auto parts business focusing on the import and supply of all parts of Japanese made cars will be successful in the country. New Zealand greatly relies on used car imports from Japan to meet the local need for higher ownership levels. The planned venture will be located in Auckland, New Zealand. It proposes to import auto parts of Toyota and Nissan in the initial phase of market positioning. In the entry phase, the organization will particularly try to meet the needs of Toyota and ...
