Executive Summary
The UK energy market is privatized. It is dominated by the “Big Six” players (Pym 2013). British Gas is the largest energy supplier in the UK energy market. The rate at which electricity is distributed across the UK is almost same for all the players. There is no product or price differentiation in the market, and hence, the probability of customers switching between service providers is minimal or almost none (National Grid, 2014). This makes the market less competitive. The players offering better products and better services receive no added advantage over others. British Gas has a robust supply chain ...
