This research article, found on the Internet, describes the role of advertisement in shaping children’s behavior. After examining the questionaries’ answers, given by Pakistan children, the author has proved that advertisement has a considerable impact on the way children perceive an advertised item. It is proved that the connections between children’s wish to purchase a thing and the advertising of this product exist in four main fields, which are food advertisement, school advertisement, rock music, and television advertisement. Alongside with identifying the way different sources of advertisement can influence the buying behavior, the authors also implement a new category, which is age. In total, these five concepts were proved to have a positive effect on the children’s purchase behavior. In my opinion, it is totally true that the most considerable influence on the children’s behavior, in general, has TV-advertisement (Hameed 246-261).
This article is of vital importance when examining the subject of advertising as it represents the way, in which advertisement can influence one specific group of society.
Continuing the topic of advertisement impact on the people of different ages, this research paper is focused on the teenagers. What is more interesting, it identifies the differences between the advertisement perception of the teenagers of different origins. It seems to be evident that the life in rural and urban space influences children differently. This particular research is both interesting and relevant as it shows such differences in the context of reacting to the advertisement. The author of the research proved that teenagers of the rural area are more likely to respond to the advertisement positively. Additionally, all the conclusions of the research are supported by its statistical findings, which makes the article quite believable. (Bishnoi 1-19).
This source is useful because it provides the results of the research, which studies the impact of the advertisement on the particular age group.
This article is a page in a web encyclopedia for Business. From my point of view, among other materials, this one is the fullest as it directly describes the concept of advertisement and the most important aspects. I suppose this article to be very useful as it contains the description of the advertising strategies and agencies, which are definitely closely connected to the concept of advertisement. Additionally, this article is convincing not just due to its scientific style, but also due to the number of links and supportive arguments, present in the scholarly literature ("Advertising Strategy - Percentage, Type, Cost, Stages Of Advertising Strategy").
This article is definitely relevant because it examines the basics of the concept of advertisement, its inner connections, and the value.
This video was posted on the frequently visited web source YouTube on the channel Alltime10s, which specializes in creating the ratings and lists of 10 things, which are somehow considerable in a specific field. The video about the advertising, called “10 Lies That Advertising Sold You” discusses ten examples of how people’s beliefs are influenced by advertising. This video seems to be mostly entertaining, but it includes a great number of historical facts and logical conclusions, which makes this video a sterling media research. Besides, all of the facts and statements are evidenced and properly explained. From my judgement, examining the issue from both scientific and historical points of view makes this video quite interesting to watch and useful to perceive new facts on the topic of advertisement (Alltime10s).
This video is integral in examining advertisement because it shows how advertisement can embellish the truth to persuade people to purchase the product or the service. Additionally, this particular video proves the great impact, which the advertising has over people and their minds.
One more video on the topic of advertising was created by a veteran in the field of advertisement, Bruce J. Bloom. This video seems to be a holistic stream of facts and data because, without adding any artistic elements, he simply describes the politics most of the admen use to make their product successful. Using the examples of the existing advertisement and supporting them from his professional experience, Bruce Bloom exposes some key advertising strategies. For example, for me the most convincing was the part, where the author briefly explains the reasons why the advertisement is usually better than the product itself. What is more, it was interesting to find out, why this strategy is useful in increasing the purchases. This video has nothing to do with entertaining the watchers as it does not even contain jokes or even literary figures to directly convince the audience that the advertisement lies (Bloom).
This video is also integral among other media research on the topic because it provides the arguments of a man, who has worked in this field for a long time and his point of view is clearly explained.
Quora is a website which offers a question and a number of answers, given by different people. On this website, the issue of advertising is examined and discussed from different standpoints. Even though this source is not entertaining, for me it was easy to comprehend the ideas and extend the knowledge by perceiving different points of view. Therefore, for the question “How Do Advertisement Affects Our Daily Lives”, there is an answer by a product designer, who states that advertising is a vitally important part of our mundane routine as it is a basic service. What is more important, in my opinion, is that this standpoint is not unwarranted as it is supported by the ideas of other scholarly sources ("How Do Advertisements Affect Our Daily Lives").
This source is vitally important as it shows the way people conduct a media research and offer their own ideas on resolving the conflict. Besides, it shows the real range of points of view and the way they are relevant in the context of this particular issue.
This online article is unique among the others mentioned as it describes the most successful strategies to make the advertisement successful. Due to the fact that the author of the article has chosen the merely colloquial style, the article is clear and comprehensive for the readers of all categories. However, this article is definitely a research one as it examines the examples of the advertisement campaigns and works out the strategies, which will be successful. The most relevant part I suppose is where the author offers a number of ‘tips’, which are to make the advertisement more effective (Thadani).
This source is integral as it offers the medial research in the form of the entertaining article with a great number of useful information. For me this one was useful and relevant because it described the particular aspect of the issue in a simple and comprehensive way.
Among all the other sources, this one seems to be quite unique. Advertising Database is an account on the resource LinkedIn, which updates the relevant information, connected to the world of advertisement. This resource also represents the web version of the AdDataExpress program and evaluates all of its considerable features. Advertising Database exits to improve the awareness of both employers and employees about the subject of advertising and working in an advertisement company ("Advertising Database"). In my point of view, this goal is reached as this website offers the material of different types; still, the information, which it provides, is quite full and versatile.
This source is relevant to the topic of advertisement as it publishes the results of the AdDataExpress’ research and offers actual and proved information on a number of issues, connected to the concept of advertising.
Hameed, Abdul. "Impact of TV Advertisement On Children Buying Behavior". International Journal of Humanities and Social Science 4.2 (2014): 246-261. Web. 10 May 2016.
Alltime10s. 10 Lies That Advertising Sold You. 2015. Web. 10 May 2016.
Bloom, Bruce J. Advertising Lies Exposed. 2010. Web. 10 May 2016.
"How Do Advertisements Affect Our Daily Lives". Quora. N.p., 2016. Web. 10 May 2016.
Bishnoi, Kumar Vindor. Impact of TV Advertising On Buying Behavior of Rural and Urban Teenagers. BVIMSR’s Journal of Management Research 1.2 (2009): 1-19. Web. 10 May 2016.
"Advertising Strategy - Percentage, Type, Cost, Stages of Advertising Strategy". Referenceforbusiness.com. Web. 10 May 2016.
Thadani, Rahul. "Successful Advertising Strategies". Buzzle. N.p., 2010. Web. 10 May 2016.
"Advertising Database". LinkedIn. N.p., 2016. Web. 10 May 2016.