The media has played a key role in the public. There are many effects that have been experienced with the use of the media. The public has developed and enhanced with the use of media. From time to time, there has been attempt by human beings to understand the concepts of communication and know further how effective communication can be achieved. There are various forms through which we get information. These forms include television, radio, and the internet. It is widely believed that the media is the source of information. This is a fact as the media is the source of the news and factual information of what is happening.
One effect that the media has to the public is that it is the source of news. News is important aspects that the public depend while undertaking their daily activities. They depend on news in order to plan their activities. Weather news helps farmers in their farming activities. This news helps them in their farming calendar so that they have timely activities that will be in tandem with the productivity and the growth of the plants and crops they put in their farms. If there is a place where they are not supposed to go, then the media will be the agency that will be tasked with this information.
The media is a form that is used by people to exchange information. This has been a crucial role that the public play while disseminating information. This is a role that has been seen to be undertaken and used in various ways. Knowledge is exchanged by people using the media. People who are well versed with a certain subject share this knowledge using the media. This way, the people who are not in the knowhow will get to understand this information. Knowledge sharing has been seen to be useful for many professional. It has been a platform for teaching new ideas to the public. With the current information age where lack of information is lack of knowledge, the media has played a crucial role to educate the public and pass essential information that is useful to the public. This information is crucial especially given the fact that some news affects the output and the productivity of some processes. With the availability of media like newspapers it enhances the learning process of young kids. The media has been helpful in this aspect where children depend on it for many new things that they are required to learn. Their speed of reading has also been improved by the media. This is a crucial role that the media is giving the public. Cartoons also are a source of entertainment for children. There are also games which has been a source of entertainment for adults. The puzzles and crosswords are popular with the public and is becoming a pastime activity for many people. It is important to understand the role that the media has in offering entertainment for many people.
With the common platform of reaching the state and government and other bodies, the media has offered a platform where people channel their concerns. This is an important aspect as many people are now able to raise their concern regarding the general public. With the introduction and the popularity of the internet, many people are now able to educate others and air the concerns of others by making use of the blogs and social networks. This is a popular channel and platform where people are making use of the internet to write issues that are of concern to many. In this era and age, it is not hard to raise some issues and challenges that people are facing even in the remote part of the world. There are smart phones that can be used to air points and issues of concern to the right agencies. If a remote village is lacking electricity or water, then this can be posted on the Facebook page of the concerned authority. It is common these days to have organizations having facebook page and account where the matters that concern the public can be aired with ease.
There are negative effects that have been argued that the media has on the public. Although they pose a threat to the public on the way the information reaches them, but the positive effects that the media has on the public cannot be compared to the negatives. It is true that the media affects the development of kids and their exposure to violence when they watch movies and violent TV programs, but this can be controlled. This is something which can be controlled and tolerated on the internet. The public cannot be denied of the media because the access to information will be totally cut. The effects and the damages that will be caused will not be compared to the mediocre negative impacts of the media on the public. In conclusion, there are many positive impacts of the media on the public and more can be desired from the media.
Bryant, Jennings and Dolf Zillmann. Media Effects: Advances in Theory and Research. London: Taylor & Francis, 2002.
McCombs, Maxwel. The News and Public Opinion: Media Effects on Civic Life. New York: Polity, 2011.