- Expand how marketers rely on partner relationship management to work closely with other departments to form the value chain.
Marketers are relying on using the partner relationship management as a form of business strategy which allows them to communicate effectively with their channel partners in forming a value chain of their business. They use partner relationship management in order to establish a productive dialog with re-sellers, dealers and other business partners through an automated system where all parties involved have a centralized access to information that would improve the sharing of valuable sources that would enhance the supply chain needed in carrying out business (Dyche, 114).
- Explain value chain and how each department carries out value-creating activities to design, produce, deliver and support a firm’s products.
A value chain involves the various activities undertaken by a company and its workers which may involve other channels as well in order to produce a product and distribute it to the market. The process involves the designing, producing and delivering of products within the target market. In order to carry out value creating activities, each department carries out its own specialized tasks. For instance, the logistic department is focused on the inventory of the products and its transportation and product design; finance department is tasked for identifying a cost effective ways of doing business and identifying products that will give the highest return of investment while the marketing department is focused on understanding their customers’ needs and evaluating the company’s ability to address them (Mentzer, 323).
- Expand on how success depends on how well department performs in customer value and coordinates with each other.
In order to achieve a deliverable target from each department, it is important that they coordinate with each other to ensure that they can address the needs of their customers and to attain the highest return on investment with customer value as the highest priority within the value chain. Each department can provide valuable information that should be shared with the other departments in order to determine the best and most appropriate system of methodology that would guarantee productivity towards the successful attainment of the company goals and objectives.
- Define value delivery network and how it expands competition between entire networks vs individual competitors.
A value delivery network involves the process of coordinated efforts among the company, sellers, distributors, suppliers and even the customer themselves in order to establish a better system to deliver more value to customers within the network value chain. The value delivery network is able to optimize the competition within the entire network in order to produce a more coordinated and competitive effort that are directed towards strengthening the network’s common business goals from each department. Value delivery network on one hand could also expand the competition of individual competitors where the entire system network is in workforce to work together in order the surpass their other business competitors.
- How value delivery network drives companies to partner with suppliers and distributors ultimately leading them to the customer.
The value delivery network can drive companies to expand their business network by establishing connection with suppliers and distributors after seeing the advantage of introducing to the company better innovation of producing and marketing products with better speed and convenience. Companies need to upkeep with the globalization of businesses in order to sustain their market competitiveness and to be able to connect to their customers, companies need to partner with suppliers and distributors who are closer in contact to their target markets.
Dyche, Jill. The CRM Handbook. A Business Guide to Customer Relationship Management. London: Addison-Wesley. 2004.
Mentzer, John. Supply Chain Management. Thousand Oaks, California: Sage Publication. 2001.