Strategic planning denotes the process through which managers assess the company’s future prospects and make a decision on suitable strategies for attaining long-term goals (Heizer & Render, 2014). This paper discusses three approaches to devising and implementing strategy namely economic imperative, political imperative, and quality imperative. Moreover, selects an imperative that can best function for Apple Inc.
Economic imperative is a global strategy based on differentiation, cost leadership, as well as segmentation. On contrary, political imperative denotes strategic formulation as well as implementation using strategies, which are nation-responsive and developed to protect or promote local market niches.
On the other hand, qualitative imperative implies strategic formulation as well as implementation using techniques of TQM (Total Quality Management) to satisfy or exceed expectations of customers and constantly improve services and products (Heizer & Render, 2014).
Qualitative imperative can function most efficiently in Apple Company. Quality imperative can promote integration of quality-related processes and functions throughout Apple Company. It assesses the overall measures of quality utilized by the firm. Moreover, it considers all the measures of quality in every level and involves all employees within the company (Heizer & Render, 2014).
Formulation and implementation in Apple Company can be approached by carrying out internal analysis, competitive analysis, and then implementing the strategy. Internal analysis helps in establishing areas of weaknesses and strengths in relation to the firm’s competitors. Such information can be used for strategic advantage within Apple Inc. Competitive analysis evaluates the capabilities of the firm and main success factors in relation to those of competitors (Heizer & Render, 2014).
Strategy implementation denotes the process of producing services and goods with respect to plan of action (Heizer & Render, 2014). Implementation requires consideration for location implementation, which focuses on a country and her local issues, such as, proximity to competitors, access to markets, nature of workforce, transportation and utilities availability, and the cost of conducting business.
Heizer, J. H., & Render, B. (2014). Operations management: Sustainability and supply chain management. Boston: Prentice Hall.