The web presence of an organisation is a very crucial aspect affecting its image, standing and sales. Search engine optimization is a cost-effective and preferred means to enhance the web presence. By adequately optimizing the content of the website or the social media outlet profile, its search-ability can be enhanced by several degrees. There are various techniques to endure efficient Search Engine Optimization (SEO).
Keywords and Key-phrases
Facilitating searching of the company’s product can be optimized by various methods like using the right keywords which can increase its ranking within the search engines. Keywords incorporated in titles, tags, content, URL and links when strategically used in blogs and reviews are called on-site keywords. They enhance the search-ability of the products. Off-site keywords used elsewhere like in the social media sites, article directories, blog posts, video sites and comments on forum can be other means of achieving the same target of search engine optimization.
Linking the website of the organisation with popular websites displaying similar products or services available over the internet will direct the users to the relevant topics available. This again serves the function of search engine optimization.
Advertising on other websites
The promotional activities if carried out on other sites holding relevance and employing a cost-effective payment scheme such as the Pay-Per-Click (PPC) system can be considered as a very effective marketing strategy.
Paid Inclusion in the Search Engines
There are some search engines that provide space for advertisements in their results’ page in lieu of certain professional charges. Company websites are listed in search results as according to certain chosen keywords. Thus, website gets associated to the search engines (Britsios, 2010).
Social Media Optimization (SMO)
Social media includes social networks, social sharing services, multimedia and blogs. Each of these elements is useful to actively promote the books as well as provide meaningful information and reviews about the content.
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