The manager will be in control of all the business activities. His main work will be managerial and supervision to ensure that everything in this company is running well. Finance personnel will be dealing with any issues that involve finance. They will give advice on how to use the company money and decide on the payment of employees and how the customer payment should be. The human resource personnel will be dealing with any issues that affect the employees. Marketing personnel will be charged with the responsibility of advertisement and expansion of the company market. Customer relations will ensure that all the customer complaint is addressed according to their specification. Service production personnel will interact directly with the customers in providing the services and they include the drivers and the hospitality crew.
The name of this company is Charlie's Taxi Mini cab transport and accommodation working with East Asian countries. It’s anew company that want to provide taxi services to the South East Asia students and tourist. This company is a partnership business. The objectives of this company are to grow and be the leading service provider in cabs and accommodation services in this region. The strategy for investors is to go public and encourage people to invest in this company. This company wants to start as a taxi business and later on start offering accommodation services.
The main services that this company will be providing are the curb services and later on expand to the providing of accommodation services. The Targeted customers are the South East Asia students and tourists. The uniqueness of this product is the fact that there is no other company that is offering this service to these specific customers hence this makes this company to have a patent right. The addition information that needs to define our product is to include the charges for the services(Hughes, 2004).
Industry and Market place analysis.
The industry that addresses these markets is transport and tourism. The trends include having tourist resorts and pollution in the transport sector. The trends that are important to this industry include the use of modern cars to reduce pollution and also providing tour guides for the tourist. The market that we intend to serve is the transport service to tourist and accommodation services. As the number of tourist increase the revenues in our company also increases. The customer purchase decision is influenced by quality of services being offered. The additional information required is to establish the number of students and tourist every month so as to determine peak and off peak.
The targeted consumer is student of south East Asia and tourist who at times are not able to access transport and accommodation services. Their buying decision will be influenced by the quality of services being offered. The major challenge to our product is that we are not able to give accommodation services in the start. The estimated sales per month are 20000 us dollars.
Distribution and sales strategies.
I will use advertisement on television to inform the customers on the existence of this service in the market. The sell closing will be done very fairly in that the customer will not feel exploited. The marketing personnel will be conducting the selling and marketing of this product.
The estimated cost of transport using our taxi is 2-use dollar per customer. The services will be delivered by hiring curbs that will transport our customers as we seek funds to purchase our own cars. The cost of labor and expense is expected to be 1.5dollar per transaction.
Since the risks involved are great we can only start by advertising the services we offer and start with few taxi to avoid suffering great losses. The time that is required to bring a new product in the market is dependent on largely on the popularity of that product. The estimated cost of starting up our business is 25000dollars.It will take as only one month to bring this product in the market but our timeline is not more than two months.
Hughes, R. J., & Siropolis, N. C. (2004). Study guide with business plan: Small business management, Siropolis. Boston: Houghton Mifflin.
World Tourism Organization (2001). WTO Seminar on tourism and air transport: Funchal, Madeira, Portugal 25 and 26 May 2000 = Séminaire omt sur le tourisme et le transport aérien : Funchal, Madère(Portugal) 25-26 mai 2000. Madrid, Spain: World Tourism Organization.