The New York Times Article on Amazon Company Innovation
Amazon Company is an international company conducting electronic commerce. The company sells goods over the internet. Amazon has the ability to reach markets all over the world and target consumers who are in emerging markets.
As result of its widespread markets, Amazon uses credit cards to receive payments from its clients. Customers who use their credit cards or their United Kingdom debit cards are required to give the details of their cards when they are making orders (Streitfield 1). After the first order has been made, the company’s customer-care personnel often give the client further instructions on how to make subsequent payments. The company also conducts aggressive advertising by posting its advertisements on popular websites.
The company has launched the idea of delivering packages using drones. Amazon demonstrated the idea using a tiny dummy helicopter that was airlifted the package from the warehouse center to a neighboring house which was presumed to be the client’s residence. This is the latest system advancement by the company in a bid to hasten the delivery of products.
Amazon has named its future system of delivering products Prime Air. However, the one of the company’s stakeholders warned that there was still a lot of additional work to be done. The system still requires some modifications. The company also needs to do some further cost analysis to determine where the drone system puts it in terms of revenue generation (Packer 2).
Amazon advanced the system following the legalization of using drones in 2012. However, the market may not be very receptive to drones as they have been used by the police earlier for surveillance. Many people objected to the system and it is not certain whether they will prefer it for e-commerce. In addition, the system cannot be used over extensive markets. For instance, goods cannot be carried over national borders.
Forbes Article on Apple Inc. Innovation
Apple Inc. is a multinational company. Its headquarters are based in Cupertino. The company deals in a wide variety of electronics ranging from laptops, desktops and mobile phones. The company’s abilities ensure that it can produce this range of electronics that can compete effectively in the market.
Apples usually brainwashes its employees to achieve the optimum performance. The company begins by offering employment opportunities in its stores over the internet. The company then selects employees based on their affability and not their technical competence (Adams 2). This is because affability is in born while technical abilities and abilities can be learned. When selecting the employees, they are summoned to a conference and those who delay are eliminated. The method ensures that the company hires the most disciplined employees who are eager to work and meet the required date lines.
Apple employs the same brainstorming techniques in designing its electronic products. However, the question remains whether Apple is still the most innovative electronics firm as there is stiff competition from industry players like Samsung and Blackberry.
Forbes ranked Apple Company at 79th place in 2013. Apple’s systems ensure that its products are state -of -the -art materials that can be readily accepted in the competitive electronics industry (Blodget 3). The company went even further to produce games in the late 1990s which boosted its sales at a time when it was experiencing financial problems. Apple uses brainstorming to design its products where employees come with ideas and the best designs are adopted for the products.
Both companies are competitive in their specific industries. However, Amazon Company sales goods and services online while Apple Company participates in the electronics industry.
Amazon Company has monopolized the online sales market hence it faces limited competition. On the other hand, Apple Company faces stiff competition from other industry players like Samsung.
Lastly, the revenue generated by Amazon has been on the increase in the recent past while Apple has had relatively stagnant profits due to stiff competition.
Adams, Susan. “Is Apple the Most Innovative Company?” Forbes (2013). Available online
Blodget, Henry. “Check Out How Apple Brainwashes its Employees”. The New York Times (2012). Available online
Packer, George. “Is Amazon Goods for Books?” The New York Times (2014). Available online
Streitfield, David. “Amazon Floats Use of Delivery Drones”. The New York Times (2013). Available online