Having a brand is one of the important things in a business because of the benefits it has. A brand is a name, a design and a symbol or a combination of all used to identify a product or a service in the market. It allows the customers to differentiate the product or the service in the market. Branding places the company at a competitive edge than the competitors (Martin et al, 2003). It motivates buyers by allowing them to develop confidence in the products or services the company offers. It allows emotional connection between the buyer and the products or services.
The agency i work for intends to develop a brand identity. They have done a survey of the customer needs and they have integrated those needs to the business strategies. It is a supply chain agency and most clients want their products delivered for them. The company has decided to deliver the goods to the clients and add the freight charges to the total cost. This has seen the company have an increase in the clients. This was after analysis of the market and the findings showed that most companies did not deliver their products to their customers. The company has also ensured that the products are from a manufacturing company that has good reputation.
The company can establish a brand by being an agency that has many branches in different states to allow it serve many customers. The agency has only branch. The customers will only need to place their orders and wait for delivery. The company should also consider of increasing its online presence. Online presence allows it to overcome geographical barriers and have a wider market to the products (Gay et al, 2006). This will ensure that the agency remains a dominating force in the region.
Gay, R., Charles worth, A., & Esen, R. (2006). Online marketing: A customer-led approach. Oxford: Oxford University Press.
Martin, G., Beaumont, P., & Chartered Institute of Personnel and Development. (2003). Branding and people management: What's in a name?. London: Chartered Institute of Personnel and Development.