The two major classification of ethical theories; deontological and teleological the term deontological means duty. Deontological ethical theories are based on intrinsic right or wrong rather, then the consequence of an action. Teleological means work; the two theories are mostly concerned with the outcome result of action.
The differences and the similarities that arise between Teleological and Deontological ethical theories are as follows: the Teleological ethical system is mostly based on the final results this theory is concern on whether an action is morally correct. In addition to that, its consequences are more to many except the moral agent. For instance, the altruism nurse is driven by the actions that will benefit others and thus the urge to serve and help others.
On the other hand, Deontological is about doing what is morally required. The theory is concerned in deciding what is morally correct, it examine the nature of the decision and make a decision from the analysis. Deontological ethics is absolute, whilst teleological ethics is far less. Both the Deontological theories such as Kantian ethics and situation ethics must adhere to some rules. For instance, Natural law theory has five primary precepts Such as “preservation of innocent life”, which are absolute rules cannot be broken.
In this case, euthanasia, would not be allowed as it would violate the preservation of innocent life. However, Aquinas stated that we should try to fulfill God’s purpose, which is teleological in design. Teleological ethics lack absolute rules and this is demonstrated by utilitarianism, they do not have rules to guide them on the outcome. Both the teleological and deontological theories have something in common; they all aim to seek happiness and personal fulfillment. For example, the terms consequentiality and non-consequentiality are used while claiming human desire for justice (Tsukakoshi 32).
Ina Food Industry Co. Ltd is situated in the city of Ina, Nagano in Japan. It is a leading company in the manufacture of powdered agar this is a traditional product derived from seaweed the company is well known for this product. As a result of Ina products have medicinal benefits; there has been an increase in demand. This contribution has been significant to Ina experiencing tremendous growth for the past years. From the analysis, the major contributors to the company’s growth are an increase in as the result of vigorous advertisements and the promotion of vegetable fibers in preventing obesity and diabetes (Tsukakoshi 45).
The company receives a lot of orders from consumers, and the employees helped in the distribution and offering final support. The value chain business model worked together for the overall success of the company. Through marketing customers will have a lot of reasons to buy their product, this will help the company accumulate much revenue helping it to be fully sustainable. It is always important to produce goods and services that will offer satisfaction to the consumers. Customer is the key to every business; therefore, it is vital for every organization to put customers’ interest first (Tsukakoshi 36).
Value chain is an important part of its business model because it ensures customer satisfaction when they purchase their product and service. In addition to that, value chain is important because it helps the customers getting the best from producers; there is value for money in the services offered to them. The revenue obtained from customers who purchase the company’s product help the company to maintain its liquidated cash flow.
Tsukakoshi, Hiroshi. Let us build a good company. I hope to make it a company not just with good management indices new Management Philosophy Businesses in Bunya, 7 2006