Definition of Problem
This issue that this article addresses is the adoption of social media as an internal operative tool of corporate firms. This issue is relevant today because the social media is able to expand a company’s social capital, while at the same time acting as a source of innovation and entrepreneurship within a given firm. However, under the context of this article one of the key intents of establishing social media in the internal operations of a company is to build emotional capital and the same time enhance smooth flow of information with the company (Huy & Shipilov 75).
Summary of previous investigations
It is evident from this article that many companies have continued to benefit from the establishment of social media in their operations. However, one of the things that the author stresses is the idea that not all companies have been able to derive positive results from this advancement. Some companies have been unable to enhance the morale of their employees through the internal adoption of the social media in their operations.
The differential results with regards to the effects of social media on different corporate firms are determined by many factors. Key among the factors is the idea that different companies have different structural frameworks which might not augur well with the adoption of the social media in their internal operations. This explains why some companies reap benefits from the adoption of social media in the operations of their companies, while others do not record any benefits with such programs.
It is therefore important that the administrators thoroughly study and analyze their company structural framework so as to ascertain whether the adoption of social media is beneficial. In this way, resources can be directed towards important projects and programs.
Huy, Quy, and Andrew Shipilov. "The Key to Social Media Success within Organizations." MIT Management Review 1 (2012): 73-81. Print.