Report On Marketing A Product

The candy market continues to grow despite the economic crisis. With different varieties of products and players, the market is marked by stiff competition. To be successful in this market, one must understand the needs of the consumers and develop products that best satisfy the needs (Pearce, 2011). Candy Utensils does exactly that; it’s unique, with unique features and in different varieties, which satisfy the needs of the customers.
Candy Utensils is a candy inside a box that contains an edible spoon. Once the individual finishes eating the candy, he/she can eat the spoon. The product is designed in different sizes, colors, and flavors to suit the needs and tastes of the customers. The spoon is also given the flavor of the candy. Candy Utensils have varying levels of sugar concentration (low, medium, and high) to suit the tastes of the customers. All the sugar levels are healthy and do not pose any health risk. For children who are driven by the sweet taste, Candy Utensils is the best option. For adults who mind the sweetness, Candy Utensils cares for you too.
Candy Utensils is most likely to be successful for the obvious reasons. It’s availability in various sizes and prices would make it affordable by many, if not all. The varying levels of sugar concentration and sweetness would boost its demand across the consumers (Pearce, 2011). The edible spoon with the flavor of the candy is most likely to increase the product’s demand as most people would always want to try something new. Candy Utensils meets genuine consumer needs (Anderson, 2011). Besides, the market need is large enough to justify its introduction.

Reference

Anderson, L. J. (2011). Ten Keys to Successful New Consumer Products. Prospecta Marketing. Retrieved October 2, 2012 from http://www.prospectamarketing.com/ArticlesAndCaseStudies/tenkeys.htm
Pearce, B. (2011). Open your own Candy Shop: FabJob Guide to Become a Candy store Owner. Retrieved October 2, 2012 from http://www.fabjob.com/tocs/candystore-toc.pdf