Abstract
Psychology is the backbone of the marketing discipline, since it provides the framework that the marketing individual should use to promote advertise and sell a product (Anghelcev et al., 2014). Thus, a marketing individual should be a position to read the consumers needs and design products which will meet these consumers’ needs (Shin, 131). Additionally, the marketing department should be able to learn the behavior of a group of individual and identify what product can meet all their needs, and they can identify themselves through the product or services. According the book “Fashion statements: Communication and culture” by Barnard (16) the marketing department ...
