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Albert Bandura first proposed observational learning theory in 1986 as the basic form of learning whereby learning occurs through imitation or observation of the behavior of others. Observational learning has been stressed by other scholars on its importance because the society especially the young generation gets to learn and acquire new responses by observing the behavior of others. Unlike the traditional learning theories, observational learning does not require reinforcement or punishment to ensure learning takes place. Instead, the learner requires a social model, who can be a teacher, a parent or someone in authority engaging in a manner that the learner desires ...
