ABSTRACT
Customer satisfaction is a major concern to any business that intends to increase its sales. This research will be based on the need to understand what customers expect from business in an effort to improve success of a business. The research is planned to use a qualitative approach to collect data on the research topic. As can be noted in previous researches, customers’ satisfaction is an important contributor to the success of a business and hence it cannot be ignored. This research proposal gives the significance of collecting accurate information on consumer satisfaction; this is because previous findings have shown that incorrectly designed ...
