Social Action Theory
Anderson and Meyer (1988) use the following terminology to understand the social action theory: “For most of the history of research in mass communication, content has been seen as a silver bullet shot from a media gun to penetrate a hapless audience” (Anderson and Meyer 48). Media affects can be related to the social action theory by evaluating the negative effects of playing violent video games on children. A television show by CBS News further places emphasis on the role video games has on making children aggressive. The show clarifies that independent studies have proven that there is a ...
