Company Description
Aloe trademark will be a valuable asset for the business. It is important for building the necessary public goodwill and brand reputation in the company products. The trademark is “Latex”. It is a descriptive mark representing that the products the company sells contain aloin. Aloin is the plant content in pericyclic cells of Aloe Vera plant that makes Aloe Vera a medicinal plant (Wyk, 2011). The color green will be the package design mark. This color is the best for the marketing activities of the company because green symbolizes nature and health. Aloe Vera is the main company ingredient, and it grows ...
