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- Situation Analysis
Zumba Fitness is a business model that is aiming to make revenues and thereby profits from selling Videos of exercises.
1.1 Strengths: - Zumba’s routine is unique and has the potential to become another successful global brand like Pilates - Consumers or the target market for Zumba accept the product fully - Zumba has an association and exposure with a great brand – Kellog’s 1.2 Weakness: - Lack of organization structure - Too small team trying to achieve a lot - ...
