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IntroductionThe business world is seeing a rising impact of the use of social networking permeating the corporate world. Oftentimes, social media has been utilized as a source of data as well as a tool in disseminating information that greatly influences the choices and beliefs of people across the globe. It can be said that social media has become one of the primary marketing tools as well as in the creation of new business opportunities (Jurisova, n.d., 403). However, the factor of being a large multinational or a start up is irrelevant when discussing the benefits of social media for their respective industries. ...
