Introduction
Advertisements are forms of promotional strategies that organizations apply to enhance awareness for their products. These advertisements usually aim to make the target customers respond through purchase and continued support for the product. Just like the other three marketing mix elements (product, price and place), the strategies designed to enhance promotional efforts differ. Their effect, likewise, depend on how the important elements of an advertisement are chosen, created, and applied. In this regard, the current paper aims to present an analysis of a print advertisement, particularly that of Old Spice, and argue that it failed to create the needed response ...
