Cadbury Strategic Ambiguity
In 2009, Cadbury introduced a new advertisement where two school children made their eyebrows move to music. The advertisement was part of Cadbury’s strategy of preparing creative content for the company and capturing the attention of the audience. The advertisement is considered vague and strange as it does not make it clear why the students are moving their eyebrows or if eating Cadbury eggs is making their eyebrows move. The play on anonymity is the ultimate of the advertisement and makes the audience watch the whole ad for its creativity. The audience keeps guessing the reason for the ...
