Brand Relationship Quiz
Q1. Fournier came up with a definition of promoting the growth of brands. The advice was ‘having a relationship’ with the brand. According to Fournier, brand relationship means that customers develop trust and intimacy with the brand. This was after Cooper, (2010), researched and came up with statistics that showed that 68% of consumers did not feel engaged with the brands they bought. This means that if a brand has to become successful, then a relationship has to be built by an organization. In achieving this requirement, then the most important factor would be for an organization to see things through the ...
