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BUSINESS CULTURE REFLECTION

Introduction International business is becoming more and more diverse and mobility is an essential characteristic of not only business organizations, but social environment, where individuals become more exposed to different cultures in their professional and personal lives. Globalization and technology ay significant role in building this diversity in all aspects of the businesses and companies recognize that in order to be successful in their operations, they should be able to differentiate and personalise their approach to doing business, based on the diversity of the regions and countries, where they establish themselves (Davies, 2006). With the above in mind, academic ...

Introduction:

The Walt Disney Company is one of the most exalted brands on a global level, with every individual affected by the company’s utilization of content, services and consumer products one way or the other. Marketing is the most important tool that helps Disney promotes their most creative, innovative and entertaining experiences and products, to generate the need and demand effectively (About Walt Disney Company, 2016). One of the most celebrated characters of Disney is Cinderella and the following report will focus on the evolution of this legendary character through time and the marketing impact to create and maintain ...

The history of film, much like any other industry throughout time, has largely been male-dominated, with the vast majority of opportunities and accolades going to male filmmakers. However, it is important to note the influence of women in the film industry, and the sorely underappreciated role they have throughout the history of cinema. When tracking women directors through the 100+ years film has existed, their impacts and struggles has ebbed and flowed in surprising ways. From the silent film era’s breadth of opportunities to modern filmmaking’s slow but steady infiltration of women directors today, female filmmakers have ...

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