Introduction
Brannigan foods was facing a major challenge as the soup industry had been on a continuous decline, with the market share and profitability dwindling in the last three years before 2012.Although the condensed and the ready- to-eat (RTE) soup were a staple in the USA by 2012, the concerns about health and obesity had reduced the consumption of processed foods and products with high sodium contents. The issue of reduction in the consumption of the processed food was particularly pronounced among the baby boomer generation. There was also an increasing demand for the fast, simple meals among the working ...
