Business and the Economy
Introduction Extending an already flourishing business to a new set of customer can be a very tricky affair. It is even trickier in the world of fashion where image is everything in the business. While one could be lured by the prospects of a bigger and even more profitable market, one can incur significant losses because of mismanagement of the new brand or image thereby impacting negatively on the existing and established brand or image (Moor, 2007, pp.143). This will result in the unprecedented exodus of clients thereby affecting the sales volumes of the brand. On the other hand, the effective ...
