Loyalty Critical Thinkings Samples For Students

‘Instructor’s Name’

‘Subject’
Compare and Contrast William Faulkner's Barn Burning and Shirley Jackson's The Lottery
William Faulkner and Shirley Jackson are two of the most renowned authors of the modern American literature. Despite lack of any formal unity, the works of Faulkner and Jackson share many thematic and stylistic elements. Their stories are laconic, narratives are direct, and they portray ordinary characters in seemingly mundane pursuits. The stories of our discussion ‘Barn Burning’ and ‘The Lottery’ are both very different from each other in their plot, setting, and characterization. However, in both the stories familial and social ties plays a ...

Marketing Products and Services

Theory of Branding Imagery and Attributes
Marketing Products and Services
Theory of Branding Imagery and Attributes

Introduction

Literature provides the dimensions of the impact of the theory of branding imagery and its attributes in marketing products and services as applied to this process in the Nokia and Microsoft agreement. Aligned to this is how textual stimuli combined with the influence pictorial marketing practices using product brand engages the consumer in spending decision-making behavior. Purposeful evaluation of the theory of branding reveals quality consumption as well as sophisticated visionary reactions to advertising producing emotional reaction and responses to the ...

Customer retention is one of the most important elements to ensure that brand loyalty is maintained. Businesses and companies should focus on innovatively and proactively retaining customers and clients wherever possible. If companies maintain their customers, then there are considerable effects including significant financial implications and long-term relationships that bode good will. This paper discusses the purpose of CRM and why the business world should embrace strategies related to delivering good value to customers.

What is CRM and why is it important?

According to Marketing Donut (2016), it is good in theory for businesses to keep customers both in the short and long term, but the task ...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

The objective of this paper is to discuss the main takeaways from the topic and question on why customers matter, drawing upon the lectures presented throughout the duration of the course. The focus of the discussion would be on providing real life examples of scenarios wherein customers become any one of the four broad categories of customers that businesses keep namely: Hostages, Apostles, Defectors, and Mercenaries.
There are four broad categories of customers within the framework or context of customer loyalty and retention and they are: hostages, apostles, defectors, and mercenaries. The reason why the name of each category ...

Dear Luke,

I’m writing to give you advice and guidance regarding the situation that you briefed me about. Please take into consideration the interests of our company in your further actions. The good of our company will translate eventually in all of our benefits. Let me present the position of our department in the following advisory.

As member of the project, you are privy to the fact that the construction of the store would decrease the property values of the surrounding neighborhood. Your brother is currently considering selling his property in the said neighborhood. Our company plans to publicly announce ...

Business to business marketing discussion

With the current stiff competition in the business arena, firms use different marketing strategies to outdo their arch rivalries and increase their profit margin. Firms that adapt effective marketing strategies expand their market niche, reduce their operation costs, and enhance their efficiency echelons; an idea that promote fair competition. For many years, firms have employed penetration-pricing strategy and value pricing models, which increases the sales volume, profit margin, and expansion of market share. Penetration pricing strategy remains effective under certain market situations and for considerably short period. However, misuse of this strategy create unpredictable environment that hinder new firms ...

This memo addresses the question of whether Nice Creams should give a free ice cream cone replacement if a customer drops it. The gross profit per family per visit is $3.8 (20%*$19). Giving away an ice cream cone that costs Nice Creams $3.15 in material costs wipes out 82.89% of the gross profit made per family. For this reason, May seems right that giving away the ice creams would adversely impact on the profitability of the business. This argument is valid especially if you assume that there are no repeat customers. However, the business operates in a suburb ...

Introduction

There are many challenges ahead on which managers should focus and be prepared to address in the area of gender and generation supervision. Different generations and genders have different attitudes towards work, loyalty towards employer, attitudes, respect and authority, supervision, training needs and styles and also desires among many others. The generations’ term is used for the group of people that share birth years, location and age and have different views. The focus of the paper will be on presenting different generations and their basic characteristics and examine the successful way management can handle diversity and promote nondiscrimination on ...

Questions and Answers

Description of the marketing program, promotion, activity: what is it? An email campaign, press, social media, search, special event, experience, loyalty program, discount, sampling, contests
The marketing program of the “Lean” beer is a program that would ensure that the product enters the competitive beer market and probably be the consumers’ best choice. The marketing program would involve the use of social media to target the young population, mostly college students, and the young working population. Social media platforms such as Instagram, Twitter, Snapchat, and Periscope would be very significant in creating awareness about the beer. The marketing program ...

Introduction

The ‘Petrified Man’ provides a broad perspective over which some issues can be drawn. The characters in the narrative establish the themes that form the basis of understanding of events, behaviors and various dimensions of the story. The short story is a conversation between two individuals Mrs. Fletcher and Leota. All the actions can only be evaluated and analyzed from the lenses of the conversation the two individuals have. The setting colloquy is a small town in America. The discussion between the two main characters is the perfect device that captures the pretentiousness and banality of human encounter.
Welty defines the ...

Introduction

David Olson, Candyce Russell and Douglas Spenkle’s model provides useful insights on matters of family structure. The hypotheses presented aid in analyzing how strong or weak relationship is between members of the family. It addresses both marriage and family in sixteen subdivisions. These divisions are determined by cohesiveness, communication and flexibility. These foundations define a good relationship and a weak one. Cohesiveness is the ability to build a bond between people in the family or marriage. This ought to be balanced in order to develop a strong relationship. A couple or family ought not to be disengaged or enmeshed and should maintain a good balance. ...

Analysis

Introduction
Product availability is one way through which companies thrive to satisfy their customers. This requires the adoption of an inventory management strategy that is efficient, effective and focuses on the customer. Inventory control strategies enable companies to provide different amount of commodities to their customers depending on their needs. The complexities and dynamism of the 21st century have forced companies to adopt policies that put the customer at the forefront of every business decision. Businesses that intend to provide quality service to their customers should ensure that they implement strategies that supply optimum stock levels to their ...

Strategic Development and Challenges for McDonald’s

Strategy addresses the why and what of marketing activities. Marketing involves satisfying needs and wants of the customer. The task of any business is to deliver customer value while being socially responsible. In a highly competitive economy with increasingly intelligent buyers, a company can win only by fine tuning its value delivery process and providing superior value. In January 2011, McDonald’s announced that its earnings of fourth quarter in the previous year rose 2.1 percent despite of a slump in December due to extreme weather in U.S. and Europe. The analysts attributed the success of McDonald’s to the “Plan to ...

Introduction

This essay discusses how job stress can affect not only the attitudes and performance of people in the workplace, but can also affect the turnover of employees in an organization. The position taken is that it does have a significant effect on all three factors mentioned.

What is Job Stress?

Job stress is defined as: “The adverse reaction people have to excessive pressures or other types of demand placed on them at work.” (“What is Stress?”, n.d.).
Not only has the problem of job stress dramatically increased over the years, but it has been shown by various studies to have been – as far ...

A brand can be defined as the term, name, symbol, design or other features that identifies the goods or services of a seller as distinct from those provided by other sellers. In the past, branding had been used to differentiate a person’s cattle from others people’s by use of a distinctive symbol that was burned into the skin of the animal using a hot iron stamp and this branding was adopted in business, advertising and marketing. An example of a modern brand is the Coca Cola which is owned by the Coca-Cola Company.
Brands are usually the most valuable assets of ...

Assignment Executive Summary

Introduction
Delivery of quality services is a priority in healthcare as excellence determines patient outcomes. Various factors affect quality service delivery in health facilities. Healthcare facilities employ the most competent healthcare professionals yet patients continue to receive poor quality services. The hospital setting is dynamic as different personnel are responsible for the patient’s well being. Proper communication structures between health professionals reduce chances of information misinterpretation or conveyance of erroneous information. Both medical and non-medical factors affect the quality of service.
According to Hughes (2008), delivery of poor services occurs because of errors within the healthcare system. For ...

Below are three real-life scenarios that require the utilization of the ethical theory. The scenarios are tied to the ethical theories due to their dependency on moral values and personal virtues such as honesty, humility, and self-possession (Weston, 2001).
The first scenario involves the ATM cashing out an extra $50 in one's favor. In such a case, one is confronted with the ethical dilemma of either keeping the money or taking it back to the bank over the counter. An individual may ask themselves whether it is worth the struggle lining up to return the money while the economy ...

Discussion Questions appending to Nespresso Business Market Strategic Management.

Question #1 – Business Background, Definition, Role and Scope
The scope of business definition extends beyond Customer Relationship Management (CRM) in theory, or celebrity endorsements. The strategically-priced encapsulated Nespresso coffee, for machines development, capitalizes on an emotional goods category. According to a report by Conley, Bican, and Ernst (2013) the 1986 Nestlé of Switzerland launch segmented a role for coffee-enjoyers to receive premium product in hermetically sealed pouches filled beforehand. The concept underlying the performance of the unit, boosted by a fancy international campaign dangling the face of movie star, George Clooney, thus by accomplishing a move away from the ...

Abstract

Marketing strategy is the one component of a business organization that determines its relevance and sustainability in the contemporary market. An outdated marketing strategy or a poorly informed model of doing marketing leads to the inevitable failure of a business organization. Zappos, TOMS, and Payless are shoe companies that originated in the U.S., and each one of them has positioned itself to its clients’ uniquely and differentiated its brands to establish a territory in the expansive global shoe market. Zappos is quite established in social marketing practices, specifically customer relations. However, it spends more than average revenue to finance ...

Question 1.

There are merits that a company can accrue from paying above minimum wages for workers. The benefits that a firm can accrue from doing so are many. If it is possible, companies that have high revenue turnovers should pay their employees above minimum wages. An employee’s productivity is directly related to pay levels. Staff will be productive and willing to sacrifice their free time to contribute towards the betterment of the company is the pay they are receiving is satisfactory. Therefore, if employees are paid more, they will work harder and produce higher output than if they are ...

Niccolo Machiavelli’s “The Prince” is a book that advises “Princes” on how to speak, behave as well as govern the perspectives and responses of certain situations. It focuses on the qualities that the Prince must uphold during war or while being praised or criticized. Machiavelli emphasizes the need for the Prince to know war since it rises or lowers leaders in the ranks (55). The advice offered by Machiavelli to the Prince focuses on how he can maintain his rank rather than promote the interests of the society.
In today’s society, leaders still face the same issues ...

Doritos ‘Goat 4 Sale’ advert is powerful commercial that uses humor to attract viewers’ attention and curiosity while promoting Doritos chips as the most delicious and addictive. The goat is seen, screaming, kicking things and jumping on the table because there was no Doritos chips left in the cabinet. These funny events can easily be recalled by the viewer because they are distinctive and unusual.
The Doritos intended to promote their chips as the most delicious and addictive. The main characters in the commercial are seen eating the chips. The goat is captured eating chips stored in the ...

Question No.1 3

Question No. 2 4
Question No. 4 5
Question No.5 5
Question No.6 5
Question No.7 6
Question No-8 7
Other: Question No.1 8
Question No-5 (Other) 9
Question No.6 (Other) 9
Marketing Final Exam
Question No.1
Distinguish between a product item, product line, and product mix. What are the four advantages (benefits in this sense) of product lines? Do not use examples in the product concept slides. Choose your own. Include a photo to illustrate items, lines, and mixes.

Advantages of Product Line

Life Cycle
Expansion of product line is also a growth ...

History of the crime family

The Gambino crime family is among the five crime family operating in New York. It is named after its previous leader called Carlo Gambino who controlled the criminal operation of the family from 1959 to 1976 (American Mafia History par. 1). The family originated from the unification of the Salvatore D’Aquila gang and the Morello gang in the 1800s. The group operated in New York for close to twenty years until the incarceration of its boss, Giuseppe Morello. The conviction of the boss and underboss of the gang left a leadership gap that disrupted the gang’s activities. Salvatore ...

Introduction

The concept of marketing is extremely broad; in fact it has such dominating options in it that deem extremely significant as far as managing a company accordingly. Marketing specifically means to market the products in a market using different aspects and knowledge management system (KMS). An organization which has a powerful and effective marketing function and workability effectiveness and position would be more worthwhile and effective as compared to the companies which are unable to apply the relevant technique of the marketing management in particular. In the field of marketing, enhancement in the brand is the core specific value for the sake ...

(Professor Name)
(City, State)

Introduction

Discussion
Figuratively, the Five Forces of Porter can be summarized in the diagram.

Threat of Entry

It measures the responsiveness in which competitors enter the industry. Ideally, it shows how difficult or easy it is for newcomers to start competing together with defined barriers that exist in the business. The higher the industrial competition, the better and easier it is for the new entrants to join the market. Majorly, new entrants will look at adjusting market shares, loyalty of customers, and prices. New entrants depend on many factors before they join the market.

Example from Delta-Signal Case Study

Weber and other ...

The movie Frozen (2013) provided a wide range of meanings for children, including the meaning for children having special powers. In this context the meaning of the powers served to set Elsa apart from the remainder of her family and her sister Anna. From a familial perception, the close attachment shared by the sisters was shattered by the accident. This in turn illustrates the point that Children possessing special powers must be set apart and isolated in order to ensure the safety of the rest. Extending this point, the love dynamic of the family shifted in order to accommodate Elsa’s ...

Supply chain management involves the organization of the flow of goods (Jacoby, 2009). There are various practices within the supply chain management. These practices include: storage and movement of raw materials; finished goods; work in process; interconnected networks; and channels involved in the provision of goods to customers (Blanchard, 2010). The objectives of supply chain management include: the creation of net value; leverage of logistics; measurement of performance; matching supply with demand; and setting up competitive infrastructures. Supply chain management also involves activities which include: designing; planning; executing; controlling; and monitoring (Jacoby, 2009). Supply chain management relies a lot on ...

English

Ques.1 Why are close personal relationships— family, spouses, friends—dangerous to a totalitarian government? Use examples from the novel as well discuss the issue more broadly. Why does Winston think women are less trustworthy than men?
Ans1. Totalitarian government is that form of government in which a strict control is exercised on the public. Even the people’s history and language is controlled. Winston Smith is a low ranking officer of the ruling party in London. Omniscient leader of the party, “Big Brother” is everywhere and watches everything through telescreen on roads, house, and restaurants. In short there is no room ...

Introduction

Joan of Arc is a French traditional heroine and a Roman Catholic saint. She was born in an era when France was experiencing a series of wars resulting from disputes over succession of the French throne, which had been going on for several years. In addition, the economy of France had also been affected by the chevauchee tactics of the English army. Joan of Arc became highly appreciated in the French society as well as among the Roman Catholics because of the role she played in liberating France and her religious beliefs.

Short Biography

Joan of Arc was born in Domremy village, eastern France, ...

Abstract

This paper is on Harley Davidson’s strategic management of its mission, vision and stakeholders and the degree to which Harley Davidson is proceeding towards it. Also this paper will identify relevant stakeholders and discussion over Harley Davidson’s alignment towards it strategic direction. Finally, some recommendation will be offered to Harley Davidson’s executives on the basis of findings and analysis of data and history.

Introduction

Harley Davidson’s Mission is "We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders" (“corporate-ir”).
In retail, ...

The safety factor is a major element while considering the quantity of spare parts required at some point. While choosing the kind of stock to sustain for construction as well as maintenance of some structures it is worthwhile to be considerate of various factors such as the safety factor. Since stock needs to be maintained with a reasonable volume of the required elements the safety factor can never be ignored. The original strength or reliability of a structure must be maintained and it is usually based on availability of reliable stock. However, there are massive merits of considering the level of protection ...

Introduction

The government of the United States (US) regards the civil rights of each of its citizens with utmost importance, regardless of race, gender, or affiliation. The recognition of the importance of protecting the civil rights of every citizen renders the US government as the single largest protector. Yet, in cases where the US government requires the waiving of such duty, it has to provide compelling reasons subject to the strict scrutiny test of the US Supreme Court (SC). The case of Fred Toyosaburo Korematsu v. United States (Korematsu v. US), decided in 1944, served as the first instance where ...

Act I

- We learn that Othello is a racial outsider, yet still a highly respected soldier in Venice.
- Iago’s speech indicates that he is displeased with Cassio’s promotion and is developing a plot to get revenge on Othello. The line indicates his two faced tendancies. Othello, married to Desdemona, holds a place of honor as a general. Iago, one of Othello’s soldiers becomes angry that Othello has passed him up for promotion and develops a complex plan to ruin Othello by starting rumors about Desdemona
- He declares that his daughter was stolen from him by the magic of the ...

Wal-Mart on the March

Given the facts that Wal-Mart has been exhibiting aggressive marketing strategies to dominate the retail industry, its competitors could not be blamed if they are constantly on their toes in anticipating how to respond and react to Wal-Mart’s apparent expansive blanketing strategy that directly endanger their entrenched market shares. To respond to the question: ‘should something be done to reign in Wal-Mart's retail dominance?’, one is taking the point of view of an apparently distressed and affected competitor. As a competitor whose market share is becoming endangered by the intensified strategies of Wal-Mart, the following alternative courses of action ...

Introduction

In recent years, the term social corporate responsibility (CSR) has captured the minds of many people. It refers to the activities of corporations in giving back to the society. However, as CSR is being integrated into organizations, the debate on its concepts intensifies. As viewed in different studies, CSR is concerned about legal obligations of companies, which are directed towards the both the environment and society. Because of this fact, there are a number of measures, which are implemented to create an environment that is adaptive to enterprises (European Union, 2011).
As indicated in the European Union (2011) website, ...

1. Who am I?
The question looks so easy, but I was confused how to answer it. Who am I? I remember my classmate said ‘I am who I am’. I think the answer is very interesting and reasonable.
We all think we know ourselves very well; however, I believe that is not exactly true. We always represent someone else, someone different than us. Imagine that you are a salesman at a shopping mall. Can you really be yourself at work? I think the answer is no, because you have to be the person who makes the customers happy. ...

Companies today set up their organization structure based on their mission, goal and objectives. An organization can increase revenues and widen their profits margin if they select organization structures that match the needs of their operations. There many types of organization structures that exist today with the common ones been divisional, functional and matrix.

Woolworth’s organization structure

Woolworths limited, founded by Percy Christmas in 1924, is a multinational retail store business with over 1000 stores worldwide. Woolworth’s main idea was to introduce retail stores operating on low based prices, selling quality products. Its business activities focus on refreshing their products and business ...

Brand Relationship Quiz

Q1.
Fournier came up with a definition of promoting the growth of brands. The advice was ‘having a relationship’ with the brand. According to Fournier, brand relationship means that customers develop trust and intimacy with the brand. This was after Cooper, (2010), researched and came up with statistics that showed that 68% of consumers did not feel engaged with the brands they bought. This means that if a brand has to become successful, then a relationship has to be built by an organization. In achieving this requirement, then the most important factor would be for an organization to see things through the ...

Introduction

The article “Employee Engagement: The Key to Improving Performance” by Solomon Markos & M. Sandhya Sridevi touches upon the issue of implementing new managerial means of improving the company’s performance, namely the employee engagement concept. The authors claim, that this approach towards Human Resources Management is one of the most prosperous methods of working with the labor force and increasing its overall efficiency. This in the long term allows the company not only to operate more cost-effectively but also obtain a strong competitive advantage over the rivals and increase the profits. The construct is considered to be broader than its ...

The Qualities of the Prince

Niccolo Machiavelli’s The Qualities of the Prince (1513) carries political advice that many political analyst of today would find as practical as it sounds out fashioned. His instructions to the prince or ruler include the employment of controversial/unorthodox methods to maintain power and keep order. Machiavelli claims to base his rhetoric on “what is done as opposed to what ought to be done.” This paper considers Machiavelli’s rhetoric as presented in his work, “The Qualities of the Prince” and assesses the validity of his advice in the political scenario today.

The Role of the Prince in Military Matters

Machiavelli advises that a prince should take nothing ...