The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...
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