Introduction.
Contrary to the belief that at least 50% of hotel businesses fail during their first year of operation, and 95% within five years, latest evidence reveal that at least seven out of ten hotel entrepreneurs do not survive in their first year of operation, and only 51% survive the first five years (CANINA, and CARVELL, 2007). The reasons behind hotel failures range from financial, management, and personal traits. The business requires commitments, excellent customer services, and producing quality demanded by customers. It also requires adjustments in tastes and preferences to match the continuous diversification and changes in demand structures ...
