Reg No
Designation
Research Objectives 6
Background of Research 6 2. LITERATURE REVIEW 7 2.1 Emerging markets 7 2.2 Marketing in Emerging markets – Opportunities and Challenges 7 2.3 Marketing practices in Emerging markets 9 2.4 Advanced Marketing practices 10 2.5 Cross Cultural Management – Practical Examples 11 2.6 Cross Cultural Issues 12 2.7 marketing culturally sensitive products 12 2.8 Theoretical Models – Comparing First world and Emerging markets nation’s culture 15
Hofstede’s Dimensions of Culture 15
GLOBE FRAMEWORK 18 3. RESEARCH METHODOLOGY 21 3.1 Research Design 21 3.2 Data Collection Methods 21 3.3 Sampling procedure: 21 ...
