IKEA is considered as retailer internationalization since IKEA’s plan into entering a new location is organizing strategic objective, understanding the local nature of markets and using outlet as a retailer’s product. A strategic planning is required for IKEA when internationalizing into a new location they are moving into so as to be successful. Psychic distance and Uppsala model should be applied into their strategy and wherever they move into would be a success as IKEA already possess a strong brand image, also has strong relationship of network structure, large number of suppliers and customers would easily associate with them
Implementation of the Recommendations
With respect to the recommendation ...
